Digital Marketing form Zero: Step 3 Social Media Marketing

Social Media platforms have billions of active users, offering a huge pool of potential customers. Also it’s a great way to showcase your products, services, and brand visibility.

Through social media you can create targeted ads to deliver highly personalized content to desired audiences. Social media is also a way to interact with your audience, support, and build relationships. User who like your products may even generate their own content and share their experiences and opinions serving as great social proof and influencing others to buy.

The best social medias as of 2023 — in order of importance:

Instagram
Facebook
YouTube
Pinterest
Tiktok
LinkedIn
Twitter

How to choose the right social media for your business?

1. Consider the nature of the business
2. Focus on your code target audience
3. Consider Customer demographics
4. Research competitors

Social Media Marketing steps

1. Set goals: Identify your target audience and understand their needs, define SMART marketing campaign goals, align with business goals
2. Set strategies: Choose the right social media for your business, build a brand identity, a content strategy that responds to the audience needs
3. Create community: Use techniques for increasing followers, likes, shares, encourage user-generated content, respond to comments, messages, reviews
4. Creating content: Visuals, videos, articles
5. Advertising: Perform audience targeting, segmentation, advertising campaigns, and measuring the results
6. Social listening: Use metrics for brand mentions, comments, respond to negative comments
7. Influencer marketing: Discover and collaborate with industry influencers, make campaigns and partnerships
8. Analytics: Follow analytics, evaluate success, use data to optimize strategies

The golden rules for SMM success

• Engaging content
• Hashtags and trending topic
• Cross promotion and collabs
• Contests and giveaways
• Encourage user-generated content and promoting brand advocacy

SMM Plan Example

https://www.canva.com/design/DAFgCUKpodY/8AENY4UOcrETeI3ib0nxeA/view

Social Media Trends

• Social media isn’t only about sharing content, the other half is community building, 20% of users are in online communities
• Social media is the future of ecommerce. Social Media is the preferred channel for finding new products for users aged 18–54, % are searching for brands on Instagram over Google search.
• Instagram has the highest ROI social media platform
• Short videos are the preferred media for GenZ and Millennials
• Sharing the same social media post on different platforms is not trendy
• Fun content over aesthetic content

UGC User generated content encouragement

• Encourage customers to share with their experiences
• Use positive stories, comments
• Run campaigns that encourage users to create and share content related to brand
• Create branded hashtags and ask users to also include them in their posts
• Display UGC on your social media
• Have challenges that have to do with your product or brand , encourage users to participate
• Interact with participants, repost their content

Tools to use for SMM

Planning and Analysis

• Hootsuite
• Buffer
• Planable

Competitors analysis

• Popsters.com

Social listening tools

• awairo. com
• mention.com

Hashtag finding tools

• hashtagify.me
• keywordtool.io
• inflact.com

Creating visuals and design

• Canva
• Animoto
• Inshot
• CapCut app
• Renderforest

Shortening urls

• UTM builder
• Bitly

Chatbots

• Manychat

Content writing

• grammarly.com
• wordtune.com
• copy.ai
• chatgpt

QR generators

• me-qr.com
• bit.ly
• liktr.ee

Blogs to follow trends

• blog.hubspot.com
• socialmediatoday.com
• adweek.com
• sproutsocial.com
• John Loomer

How to create successful ads

• Have a campaign objective and problem to solve
• Targeting with interests, behavior, lookalike audience
• Placement in News feed, Stories, audience network
• Visuals, creative, videos, content

Start with the Campaign: the objective, campaign can have a couple of ad sets: the audience, placement, and spendings, and each ad set can have a couple of ads: ad copy, design, buttons.

What are Meta PIXELS?

https://www.facebook.com/business/help/952192354843755?id=1205376682832142

The Pixel is a piece of code for your website that lets you measure, optimize and build audiences for your ad campaigns.

Used to: track conversions, optimize your ads, create a target audience for future ads, retarget those who have been on your site.

What are Dynamic creatives?

Dynamic creatives are when a bit changed version of the ad is shown to different users, depending on their previous behaviors, as to what they respond to.

Creating dynamic creatives: choose attractive images, contrasts, try different formats-single image, carousel, create engaging videos 15–30 seconds, have attention-grabbing headlines with action words, numbers, urgency, write the ad copies addressing your audience’s pain points suggest solutions, highlight unique selling points, include keywords, test different CTAs.

Monitoring ads

Repeat and optimize ads based on performance, also effective ads shouldn’t run too long either.