Digital Marketing from Zero: Step 4 SEO, Media and Content Marketing
What is SEO?
SEO ranks web pages with the factors of: relevance, quality, user experience. It’s based on the knowledge of algorithms, optimizing quality content and building backlinks.
The 3 types of SEO
On-Site SEO
Optimization of titles, mets descriptions, headers, keywords, links, images alt tags, internal links
FOR KEYWORDS: Keyword Planner, SEMrush, Moz, Ubbersuggest, ahrefs free keyword generator
STEP ONE- write a list of seed keywords for your business and then generate short-tail and long-tail keywords out of them using ahrefs free keyword generator/keyword planner or others.
STEP TWO -Categorize if the keywords are informational (for learning), navigable(when ppl search for company name, ready to buy), commercial(searcher is interested and want to be educated) , or transactional(ready to buy) to write the right content for the right search intent.
STEP THREE- Find the competitor sites that rank for your keyword, put them into free or paid competitive analysis tools: ahrefs, semrush, moz and look at what keywords they’re ranking for more ideas
STEP FOUR- Multiple pages about the same thing or same keywords is called keyword cannibalization, which can be fixed with a google search or use a seo tool, you can also redirect(consolidate) a page to another page or combine pages, also make sure swap out any internal links after redirect.
Technical SEO
SEO friendly structure, mobile optimization, site speed, duplicate issues correction.
Off-Site SEO
Creating backlinks, quality backlink strategies, guest posting, influencer outreach, content promotion
WOM Word of Mouth MARKETING- Organic spoken word, influencer as brand ambassadors, or strategic campaigns to encourage word of mouth for example with social media.
Referral Marketing — Process which though customers refer other friend
Affiliate Marketing — Give people a percentage of profit when people click on the link they’ve promoted for your company
For planning and analytics of this use: Referral Factory, Refersion, Get Ambassador, Referral Candy
Influencer and Media Marketing — Done for brand recognition, relevant and targeted visitors to website, original content, helps SEO, high ROI, building brand trust.
How to get in touch with influencers? — 1. Research and creating database 2. Contact them 3. Post from influencer or journalist, make sure the influencer is in the social media platform important for you, with followers like your target audience. Sometimes smaller influencers might be better for you, look at comment # not follower #, ask them for statistics
How to find influencers? — 1. Google search 2. search keywords and hashtags in Instagram 3. In Instagram look at suggested 4. View competitors 5. Search with keywords, using keywords everywhere tool
Getting in touch with influencer — 1. Email Subject is very important, example Company x Company: Collaboration offer 2. write about their advantages 3. clearly communicate expectations 4. strong CTA
Example of pitch: https://docs.google.com/document/d/1jZO-_zgjUbkWsNM1-8otS8rwZSNYrqlTBL_8E3VWRGE/edit
Example of press release & press kit: https://drive.google.com/drive/folders/1f5GyW29pxTFbFJ2IgJuOlu5oP7vPRqZh
Tools for mass emailing: Streak, Mailshake, Klaviyo
Collaboration content types: article, unboxing, product testing, sharing of your image/video, lives, Youtube video, b-roll post,
Content MARKETING — All articles, press releases, email writing is considered content marketing, while using the right keywords and buyer intent, can use ChatGBT or Copy.ai, WrodsTune (Chrome extension) as an assistant or for some parts of the writing.
Guest posting list: https://docs.google.com/spreadsheets/d/1fT2l1QP5NRVFcsOPgyhEvdniDnHBrC9I/edit?rtpof=true#gid=350672215
