Messaging App Trends

Messengers and messaging trends to watch out for in 2023

What are modern consumers looking for in messengers nowadays?

Based on usage statistics from different apps, consumers enjoy WhatsApp for its simplicity, Telegram for its speed, Zoom for its smooth conferencing, Slack for its private space, and Signal for its security.

The Most Sought-After Messenger Features 2023

There are some features which will distinguish the great from the average, the successful from the ones that won’t be making the cut.

User tendency nowadays is to look for apps that are: simple, fast, smooth, private, and secure. For new or rising messaging apps to succeed, they should be looking to have at least one or more of these five essential features.

Google and its Messaging App Attempts Update: 2023

Where is Google in the messaging field? For many years now Google has made huge investments in its own messengers (The Google Talk Era (2004–2011), The Google+ / Hangouts Era (2011–2016), The Google Allo Era (2016–2019), The Modern Era: Back To Hangouts — Sort Of (2020 To Date)) however their video conferencing and messenger apps attempts are still a mess after a decade and a half.

​​This is because of a lack of any kind of top-down messaging leadership and not meeting these 5 main features.

Where are Facebook Messenger, Telegram, Zoom headed?

On the other hand, Facebook Messenger, Telegram, and others are actively developing conferencing features to add to their messengers.

And Zoom, known for conferencing, wants to enter the messenger B2C market. We predict to soon watch a weighty battle between Zoom and other messengers who will have a conferencing too.

What messengers will prevail & emerge in 2024

Looks like Facebook Messenger and Telegram will provide fully free video conferencing, which will become a big challenge for paid Zoom and other video conferencing providers.

There are as well lesser-known messengers such as Zangi, whose security concept and uncompromising quality are very impressive. Smooth, fast quality calls, file transfer, and messaging which will work in all and every condition, will deeply be appreciated and noticed by the public. Also, detailed attention to privacy, like full refusal to collect users' data and private user spaces are to attract the modern privacy-conscious user.